Fariba Toofanian is a Cloud/SaaS Operations Consultant working with the most innovative startups and early-stage software companies in the US and Canada. She has over twenty years experience in software sales and marketing, quote to cash process, and contract management.  

Since September of 2020, she’s been an Innovation Advisor with Wayfinder incubator at the University of California at Irvine, Beall Applied Innovation Center where she mentors SaaS startup founders with financial modeling and go-to-market strategies.

Previously, she led business operations for Professional Services at CloudBlue, an Ingram Micro company. And prior to that, she spent over 18 years at IBM, leading various direct and channel software sales efforts including SaaS pricing governance and go-to-market strategies.

Fariba proudly serves on the Board of Directors of Meals on Wheels Orange County.

She holds an MBA from USC, Marshall School of Business.